EFFECTIVE WEB SITE FOR ATTORNEYS
These are some tips on how to make your web site productive. This page is specifically prepared for attorneys.
PROMOTE YOUR SITE:
Print your web address on your business cards, invoices, letterheads, forms and all of your advertisements.
REGISTER AN EASY NAME FOR YOUR SITE:
Your web address must be easy to remember. It must also be as short as possible. Your site can have more than one name to bring you more visitors. Memorizing an easy name is often easier than memorizing a phone number. This helps your customers to find you faster.
DO Link Exchanges:
If you are an attorney, ask realtors and accountants to put a link from their web site to yours. And you do the same for them. You can also exchange links with doctors, wedding services, attorneys with other specialties and more. Then their clients can find you with a click of a button. If you don't know others to exchange links with you, get help from your web designer or service provider.
REGISTER WITH LOCAL DIRECTORIES:
There are hundreds of local business directories on the Internet. Register your business with them and get a free link to your site. This service also can be offered by your web-designer. More links to your site results a higher rating in some search engines and brings it up on the search lists.
Make an informative web site:
Offer useful information about yourself, your business and your experiences in your web site. Think about the questions that clients ask and make sure that the answer can be found in your site. Offer some technical information so your clients will know where they are going and what they can expect.
SIMPLE AND EASY TO NAVIGATE:
Make your web site simple and easy to navigate. Most people are looking for a quick and straightforward answer. A complicated web site with non-related contents and graphics will turn them off.
ADD YOUR WEB SITE TO SEARCH ENGINES:
All search engines have a section called "suggest a site" or "add a site" or "add URL". Visit search engines and add your web address to the appropriate section of each search engine. Type the right description and some related keywords that help people to find you.
USE META TAGS:
META TAGS are special hidden statements at the beginning of your web site. Visitors will not see META tags but search engines use them to decide how to classify your web site. Use of META tags will greatly enhance the search ability of your web site.
Ask people to visit your web site:
When they ask you a question, let them know that they can find a more detailed answer in your web site. Let them refer to your web site frequently as a source of information.
If someone asked if you know a plumber or painter, give them your business card and ask them to find the answer in your web-site.

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