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EFFECTIVE WEB SITE
FOR CONTRACTORS
These are some tips on how to make your web site productive.
This page is specifically prepared for electrical contractors.
For other professions visit www.side.net.
PROMOTE YOUR SITE:
Print your web address on your business cards, invoices, letterheads,
trucks and all of your advertisements.
REGISTER AN EASY NAME
FOR YOUR SITE:
Your web address must be easy to remember. It must also be as
short as possible. Your site can have more than one name to bring
you more visitors. Memorizing an easy name is often easier than
memorizing a phone number. This helps your customers to find
you faster.
DO Link Exchanges:
If you are an Electric contractor, ask carpenters and plumbers
to put a link from their web site to yours. And you do the same
for them. You can also exchange links with builders, roofers,
real estate agents and more. Then their customers can find you
with a click of a button. If you don't know others to exchange
links with you, get help from your web designer or service provider.
REGISTER WITH LOCAL
DIRECTORIES:
There are hundreds of local business directories on the Internet.
Register your business with them and get a free link to your
site. This service also can be offered by your web-designer.
More links to your site results a higher rating in some search
engines and brings it up on the search lists.
Make an informative
web site:
Offer useful information about yourself, your business and your
job in your web site. Think about the questions that customers
ask and make sure that the answer can be found in your site.
Offer some technical information so your customers will know
where they are going and what they can expect.
SIMPLE AND EASY TO NAVIGATE:
Make your web site simple and easy to navigate. Most people are
looking for a quick and straightforward answer. A complicated
web site with non-related contents and graphics will turn them
off.
ADD YOUR WEB SITE TO
SEARCH ENGINES:
All search engines have a section called "suggest a site"
or "add a site" or "add URL". Visit search
engines and add your web address to the appropriate section of
each search engine. Type the right description and some related
keywords that help people to find you.
USE META TAGS:
META TAGS are special hidden statements at the beginning of your
web site. Visitors will not see META tags but search engines
use them to decide how to classify your web site. Use of META
tags will greatly enhance the search ability of your web site.
Ask people to visit your web site:
When they ask you a question, let them know that they can find
a more detailed answer in your web site. Let them refer to your
web site frequently as a source of information.
If someone asked if you know a plumber or painter, give them
your business card and ask them to find the answer in your web-site.
(CONTRACTOR'S WEB
SITE $14.95/month)
SIDE.NET TEL:
(973) 777-3113
1059 MAIN AVE. CLIFTON, NJ 07011
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